RolexDatejust 31Oyster, 31 mm, Everose goldM278275-0029

Model availability
  • Reference

    278275

  • Model case

    Oyster, 31 mm, Everose gold

  • Water-resistance

    Waterproof to 100 metres / 330 feet

  • Bezel

    Fluted

  • Dial

    Aubergine set with diamonds

  • Bracelet

    President, semi-circular three-piece links

  • Movement

    Perpetual, mechanical, self-winding

  • Calibre

    2236, Manufacture Rolex

  • Power reserve

    Approximately 55 hours

  • Certification

    Superlative Chronometer (COSC + Rolex certification after casing)


Download Brochure
Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch

Aubergine Dial

This dial features a large VI set with 11 diamonds. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch
Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Srichai Watch is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai WatchRolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch

Contact us

Send us a message

Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai WatchRolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch

Send us a message

"*" indicates required fields

Please enter your message

Thank you for your interest in Rolex watches. Please enter your message below and we will be delighted to assist you.

Book an appointment

Rolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai WatchRolex Datejust in 18 ct Everose gold, M278275-0029 - Srichai Watch

Book an appointment

1 2 3 4 5 6

Appointment purpose

We offer you an in-store experience with one of our Rolex sales advisors who will share their expertise to guide you and answer all your questions.

Please specify the purpose of your appointment